Emotional Design
Emotional Design
Why We Love (or Hate) Everyday Things
Donald A. Norman

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker. Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.

Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.

Title Emotional Design
Subtitle Why We Love (or Hate) Everyday Things
Author Donald A. Norman
Publisher Basic Books
Title First Published 10 May 2005
Format Paperback
Nb of pages 257 p.
ISBN-10 0465051367
ISBN-13 9780465051366
Publication Date 10 May 2005
Main content page count 257
Weight 16 oz.

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