Just My Type
Just My Type
A Book About Fonts
Simon Garfield



"Comic Sans walks into a bar. The bartender says, 'We don't serve your type here.'" This is probably the most fluid, engaging book about fonts you'll ever read. Whether you're a professional designer or just your everyday type enthusiast, you will walk away having been both enlightened and entertained. —Recommended by Anah, City Lights Books

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?

Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?

Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Title Just My Type
Subtitle A Book About Fonts
Author Simon Garfield
Publisher Gotham
Title First Published 03 September 2012
Format Paperback
Nb of pages 384 p.
ISBN-10 1592407463
ISBN-13 9781592407460
Publication Date 03 September 2012
Main content page count 384
Weight 16 oz.
List Price $17.00
 


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