The Googlization of Everything (And Why We Should Worry)
The Googlization of Everything (And Why We Should Worry)
Updated Edition
Siva Vaidhyanathan

Vaidhyanathan offers a tempered critique of the ubiquity of the company that is increasingly becoming the lens through which the internet is viewed globally and, true to the title, points out why this monopoly of web use matters now and what the implications are for the future. —Recommended by Dia, City Lights Books

In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission—"To organize the world's information and make it universally accessible"—and its much-quoted motto, "Don't be evil."

In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google—and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.

Title The Googlization of Everything (And Why We Should Worry)
Subtitle Updated Edition
Author Siva Vaidhyanathan
Publisher University of California Press
Title First Published 01 March 2012
Format Paperback
Nb of pages
ISBN-10 0520272897
ISBN-13 9780520272897
Publication Date 01 March 2012
Weight 16 oz.
List Price $24.95

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