The Man Who Designed the Future
The Man Who Designed the Future
Norman Bel Geddes and the Invention of Twentieth-Century America
B. Alexandra Szerlip



Before there was Steve Jobs, there was Norman Bel Geddes.

A ninth-grade dropout who found himself at the center of the worlds of industry, advertising, theater, and even gaming, Bel Geddes designed everything from the first all-weather stadium, to Manhattan's most exclusive nightclub, to Futurama, the prescient 1939 exhibit that envisioned how America would look in the not-too-distant 60s.

In The Man Who Designed the Future, B. Alexandra Szerlip reveals precisely how central Bel Geddes was to the history of American innovation. He presided over a moment in which theater became immersive, function merged with form, and people became consumers. A polymath with humble Midwestern origins, Bel Geddes' visionary career would launch him into social circles with the Algonquin roundtable members, stars of stage and screen, and titans of industry.

Light on its feet but absolutely authoritative, this first major biography is a must for anyone who wants to know how America came to look the way it did.

Title The Man Who Designed the Future
Subtitle Norman Bel Geddes and the Invention of Twentieth-Century America
Author B. Alexandra Szerlip
Publisher Melville House Publishing
Title First Published 18 April 2017
Format Hardcover
Nb of pages 416 p.
ISBN-10 1612195628
ISBN-13 9781612195629
Publication Date 18 April 2017
Main content page count 416
Weight 32 oz.