When being a rebel is sanctioned by society, what is left to rebel against?
Hal Niedzviecki has a blunt message for the army of tattoo and piercing enthusiasts, bloggers, skateboard warriors, and anyone else walking around with the smug certainty that they are one of a kind: Individuality is the new conformity.
Niedzviecki's meditations touch on everything from designer religions to webcasts, from reality TV to the endless "Everybody Is A Star" platitudes of global pop culture. He unearths the amateur underground and shines a spotlight on the self-help industry, Hollywood, and mainstream media. The result is a smart, witty, and impassioned argument that shatters the you-can-do-anything pop myth and exposes the paradox of individualism.
"A blend of cultural analysis, reporting and memoir, Hello, I'm Special is full of sharp and funny observations (most of them somewhere on the spectrum from bemusement to rage) and is generally a bracing read."– Salon.com
"Hal Niedzviecki is truly special, but not in the mass market way. He is one of the wisest, funniest and most acute cultural critics writing today. A sure-footed guide through a surreal landscape."–Naomi Klein, author of No Logo
"Equal parts Jerry Seinfeld and Thomas Frank . . . an equally gifted fiction writer and social critic, Niedzviecki in his new book gives us everything that makes his brand of literary genius so, well, 'special'. Breaking every hipster's heavy heart by identifying the shared cult of individuality underlying both mainstream and alternative cultures, Hello I'm Special makes an impassioned–and oftentimes hilarious–case for a personality that money just can't buy."–Tikkun Magazine